IMPACTING THE LIVES
OF MILLIONS OF YOUNG SOUTH AFRICANS

REACH ACHIVED

PARTNERS

ENGAGEMENT ACHIEVED

CONTENT PIECES CREATED

In March 2020, South Africa entered its first national hard lockdown in response to the global COVID-19 pandemic. During this time, young people were bombarded with misinformation while dealing with crippling financial and health challenges. We quickly realised that the youth of South Africa were in need of clear, concise, consistent and most importantly, credible information to support them during this period. So, the 3MILLION.3WEEKS initiative was born.

With the help of our partners we aimed to reach out to millions of young people across South Africa during the first 3 weeks of our first hard lockdown. As the initial lockdown period was extended and our 3MILLION reach target was achieved, the initiative evolved to extending our reach to 6MILLION – while focusing on moving from passive reach to active engagement.

Over the months following the national lockdown we impacted the lives of millions of young people – deeply and effectively – equipping them with the tools they needed to stay informed, to make smart choices and continue to be agents of change for their families and communities.

BE SMART

Helped young people stay informed

BE SAFE

Supported young people to change their behaviour

BE KIND

Assisted youth to be agents of change for their families and communities

PARTNERS

We invited organisations and businesses across South Africa to join this initiative and to be part of the solution. 344 took up the challenge and pledged themselves to supporting our youth during this time of crisis. Partners were given easy access to credible, engaging content that they used to reach out to young South Africans in their networks to keep them informed.

WHAT OUR PARTNERS SAID

Conhill is SO excited to be one of your partners on this amazing project!
Janine

Have got the content and started sharing. Thanks again! Great initiative.
Danielle

The Salesian Institute Youth Projects are happy to support this campaign.
Frieda

Thanks for such a great initiative!
Kate

We are incredibly excited by this campaign and are very happy to a partner of Harambee in sharing the campaign.
Cheryl

We are happy to be on board!
Mada

Congratulations on the campaign and in receiving such a great response.
Jessica

We are very happy to be part of this programme to spread reliable information to young people across the country.
Alan

Wow! That’s awesome. What a fantastic initiative.
Beth

Thanks for this opportunity!
Lebogang