OUR PURPOSE
To reach – together with our partners – millions of young people across the country to help them stay informed, be smart, change their behaviours to be safe, and be agents of change for their families and communities.
WHY THIS WAS
NEEDED
Young people were dealing with:
Misinformation and fake news
Lots of mixed messages
Too much noise
Complicated messages
Needing help to change behaviours
WE SHARED
INFO ABOUT
COVID-19 & National Lockdown
How young people can stay informed, engaged and connected
What youth can do to stay ready for work opportunities
OUR CONTENT WAS
CREDIBLE to be trusted and fight misinformation.
CONSISTENT to amplify one message through many voices
COMPELLING to drive the needed behaviour change for our youth
CUT THROUGH to be heard through the noise and clutter
CLEAR to simplify complex messages
EXAMPLES OF THE CONTENT WE SHARED
PLATFORMS USED TO REACH YOUNG PEOPLE
YOUTH VOICES
What we learnt from young South Africans
How we responded to the youth insights
Young people didn’t trust that screening and testing would be safe
Young people appreciated being informed proactively about fake news and scams to watch out for
Reports on recoveries helped young people stay hopeful
Young people struggled with accessing online resources, and alternative options or advice
They were mostly feeling depressed or angry
Young people were more engaged by stories than information, especially if it was in their home language
They were keen for lockdown to end so they could get back to looking for work, and appreciated any support
Young people showed an improved understanding of the importance of staying at home
They lacked access to data because it was too costly
They were highly engaged in the daily COVID-19 stats, especially in trying to understand recoveries which gave them hope
They appreciated the content but asked for resources that speak to them – in their language and their area
